Thursday, May 25, 2006

L. Ron Hubbard's book - Dianetics the Modern Science of Mental Health - continues as a perennial best-seller, and from the looks of the latest campaign this is just going get a huge boost this year!

This NASCAR car is the key element in a promotional campaign just launched at the American Book Expo in Washington DC.

Unveiled on May 19th at the Book Expo America (BEA) in Washington, D.C., is the new "Ignite Your Potential" Dianetics Racing Team, headed by Kenton Gray, founder of Freedom Motorsports Group, Inc., and a top performing Southern California racecar driver.

According to a press release on the Scientology Newsroom:

"Gray has enjoyed success in using Dianetics in his career and personal life since first reading the book in 1996. "I'm proud and excited to now have the Dianetics Racing Team sponsoring my car," he said.

"Gray's edge is his concentration, which he says has greatly improved by the use of Dianetics techniques in gaining confidence and certainty behind the wheel. 'It's markedly improved my focus and my consistency," he said. "Through Dianetics I've handled stress and increased my performance and ability to compete—both on the track and in life.'"